You walk into a new business, ready to start fresh. Instead of a warm greeting, you're immediately asked for your insurance card and told to "sit down." The experience quickly gets worse. A staff member starts taking X-rays without explaining what they're doing or how much it will cost. When the...
A common pitfall for business owners is thinking that a big budget and a fancy tool can solve all their marketing problems. One business owner learned this the hard way when his company invested in a state-of-the-art, expensive marketing automation platform. The tool was the "Cadillac" of its...
Have you ever seen a new company logo and thought, "What were they thinking?" Or, maybe a long-standing brand suddenly changed its look, sparking outrage from loyal customers. This happens because many companies—and customers—don't understand the difference between a brand and branding. A...
Starting a business is often portrayed as a glamorous leap of faith, but new entrepreneurs often fall into a trap: they focus so intensely on their big idea that they forget about the most basic necessity: cash flow. It's easy to assume that if you have a great product, the money will just start...
