Category: Wisdom Distilled Blogs

This week's episode proves that sometimes the best business lessons come from the worst experiences. Brian's dental nightmare becomes a masterclass in everything NOT to do when onboarding new clients, while the bros break down the critical importance of that first customer touchpoint. Picture...

This week's episode tackles the overwhelming world of marketing tools and platforms, featuring guest Matt Tomkins, CEO of Two Brothers Creative. What starts as a story about buying expensive marketing software that nobody knew how to use becomes a deep dive into the fundamentals that actually...

This week's episode tackles the difference between your brand (who you are) and your branding (how you tell people who you are). Sparked by Cracker Barrel's controversial makeover and a Seven-Up logo discovery in Brian's fridge, the bros dive deep into why some companies nail their identity while...